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Buckingham, David and Sefton-Green, J. and Scanlon, Margaret (2001) Selling the Digital Dream: Marketing Education Technologies to Teachers and Parents. In: ICT, Pedagogy, and the Curriculum: Subject to Change. Routledge Falmer, London, pp. 20-40. ISBN 978-0-415-23430-6 (paperback) 978-0-415-23429-0 (hardback) 978-0-203-46825-8 (electronic)