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Ash, Andrew and Gibbs, Tony (2001) Artistic Creativity: Providing another 'way of knowing' and a source for competitive edge. In: Research 2001: Turning Knowledge to Competitive Advantage. Annual Conference of the Market Research Society.
Ash, Andrew and Gibbs, Tony (2001) Creativity in Business: A Dialogue Amongst Equals. In: European Institute for Advance Studies in Management (EIASM) Workshop on Managing Cultural Organisations, 5-6 January 2001.