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Reading 'Bollywood': the young audience and Hindi films

Banaji, Shakuntala (2006) Reading 'Bollywood': the young audience and Hindi films. Palgrave Macmillan, Basingstoke. ISBN 9780230001725 (hbk) ; 9780230501201 (ebook)

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Item Type: Book
Additional Information: Reading 'Bollywood' explores the connections between representations of gender, sexuality and ethnicity in Hindi films, sociopolitical contexts and the construction of gender, sexual and ethnic identity by young audience members in India and the UK. It contains: • Exciting new research data about Hindi film audiences • An exceptionally thorough, contextualized and sustained account of contemporary Hindi films and audience understandings of these films • A wide selection of comments and descriptions from observations at Hindi cinema showings in India and the UK • Original photographs of Hindi film viewers and cinema hall environments • A new theoretical framework for understanding Hindi film viewing based on situated viewing practices • References to over two hundred contemporary studies that have dealt with Hindi cinema and audiences The relationships between sociopolitical contexts, film representations and viewers’ constructions of gender, sexual and ethnic identity are explored via in-depth interviews, where young people talk frankly about the connections between their lives and the meanings they make from Hindi films. Original photographs and excerpts from cinema-hall observations provide unique material for comparison with interviewees’ talk and academic textual analyses. Side by side, these urge a sense of both Hindi films and their audiences as imaginative, diverse and inconsistent, motivated by a variety of understandings and experiences.
Controlled Keywords: Cultural studies , Media
Divisions: IOE Departments > Departments > Learning, Curriculum and Communication
IOE Departments > Departments > London Knowledge Lab
Depositing User: IOE Repository Editor (1)
Date Deposited: 03 Feb 2010 13:55
Last Modified: 14 Oct 2013 11:05
URI: http://eprints.ioe.ac.uk/id/eprint/933
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