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What does "branding" mean in higher education?

Temple, Paul and Shattock, Michael (2007) What does "branding" mean in higher education? In: Branding in higher education: exploring an emerging phenomenon. EAIR, Amsterdam, pp. 73-87. ISBN 978-90-79084-03-6

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Item Type: Book Section
Additional Information: Explores the growing significance of branding in higher education, and challenges some common uses of the concept.
Divisions: IOE Departments > Departments > International and Lifelong Education
IOE Departments > Departments > Lifelong and Comparative Education
Depositing User: IOE Repository Editor (2)
Date Deposited: 21 May 2010 07:13
Last Modified: 14 Oct 2013 10:37
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