Temple, Paul and Shattock, Michael (2007) What does "branding" mean in higher education? In: Branding in higher education: exploring an emerging phenomenon. EAIR, Amsterdam, pp. 73-87. ISBN 978-90-79084-03-6Full text not available from this repository.
|Item Type:||Book Section|
|Additional Information:||Explores the growing significance of branding in higher education, and challenges some common uses of the concept.|
|Divisions:||IOE Departments > Departments > International and Lifelong Education
IOE Departments > Departments > Lifelong and Comparative Education
|Depositing User:||IOE Repository Editor (2)|
|Date Deposited:||21 May 2010 07:13|
|Last Modified:||29 Jan 2015 09:34|