IOE EPrints

Branding and reputation in higher education: illusion and reality

Temple, Paul and Shattock, Michael (2006) Branding and reputation in higher education: illusion and reality. In: UNSPECIFIED.

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Item Type: Conference or Workshop Item (Paper)
Additional Information: Presents arguments for and against the use of branding approaches in the marketing of higher education.
Divisions: IOE Departments > Departments > Education and International Development
IOE Departments > Departments > Lifelong and Comparative Education
Depositing User: IOE Repository Editor (2)
Date Deposited: 21 May 2010 07:22
Last Modified: 14 Oct 2013 12:45
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