Temple, Paul and Shattock, Michael (2006) Branding and reputation in higher education: illusion and reality. In: UNSPECIFIED.Full text not available from this repository.
|Item Type:||Conference or Workshop Item (Paper)|
|Additional Information:||Presents arguments for and against the use of branding approaches in the marketing of higher education.|
|Divisions:||IOE Departments > Departments > Education and International Development
IOE Departments > Departments > Lifelong and Comparative Education
|Depositing User:||IOE Repository Editor (2)|
|Date Deposited:||21 May 2010 07:22|
|Last Modified:||14 Oct 2013 12:45|