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What are multimodal data and transcription?

Flewitt, Rosie and Hampel, Regine and Hauck, Mirjam and Lancaster, Lesley (2014) What are multimodal data and transcription? In: The Routledge Handbook of Multimodal Analysis. Routledge, London, pp. 44-59. ISBN 978-0-415-51974-8 (hbk)

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This chapter opens with a discussion of what is meant by ‘multimodal data’ and ‘multimodal text’, and reflects on theoretical approaches to multimodal communication that derive from social semiotics. It then discusses how technological developments have changed the tools for data collection and analysis, and have created new contexts for study. Finally, the chapter focuses on a selection of different transcription techniques which provide a sense of the choice-making processes involved in multimodal data analysis and representation.

Item Type: Book Section
Controlled Keywords: Multimodality; Transcription; Data
Depositing User: Atira Pure
Date Deposited: 29 Aug 2014 06:52
Last Modified: 29 Jan 2015 09:56
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