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Consumer Citizens Online: Structure, agency and gender in online participation

Willett, Rebekah (2008) Consumer Citizens Online: Structure, agency and gender in online participation. In: Youth, Identity and Digital Media. MIT Press, Boston, pp. 49-69. ISBN 978-0-262-52483-4

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Additional Information: This was one of eight chapters chosen from a competitive call for papers which received over 80 applicants. The chapter was reviewed by a panel of experts in the field of digital media. The prestigious publication is part of the 'The MacArthur Series on Digital Media and Learning', which aims to be the definitive up-to-date resource in the area. This chapter examines theories of identity and relates them to work on children as consumers, a field which is newly emerging. The chapter includes an innovative piece of research which the author conducted, involving girls producing online fashion, and analyses the data using theories in relation to structure and agency, specifically moving the debate on to consider the role of neoliberal discourse in constructing the role of consumer citizens. This document has been closed because the permission of the publisher has not been verified.
Controlled Keywords: Digital technologies , Media , Citizenship , Gender , 11 - 16
Divisions: IOE Departments > Departments > London Knowledge Lab
Depositing User: IOE Repository Editor (2)
Date Deposited: 06 Apr 2009 11:21
Last Modified: 14 Oct 2013 10:35
URI: http://eprints.ioe.ac.uk/id/eprint/156

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