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English, the industry

Gray, John (2012) English, the industry. In: The Politics of English. Worlds of English . The Open University/Routledge, Abingdon ; Milton Keynes, pp. 137-163. ISBN 9780415674256

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Abstract

Since the 1980s, books aimed at the general reader that purport to tell ‘the story’ of English and its global spread have become popular in the English-speaking world. Robert McCrum’s (2010) Globish: How the English Language Became the World’s Language is typical of the genre and the book tells a familiar tale in typically celebratory terms. However, what such celebratory accounts omit to mention is the way in which ‘the story’ of English – particularly from the last quarter of the twentieth century onwards – is also the story of an industry which promotes and sustains the dissemination of English. The story of English is in fact a multifaceted one and not all aspects of the language’s remarkable trajectory have received equal attention in either the popular or the academic literature. This chapter explores a frequently neglected aspect of this success story, namely the commercial dimension of the global spread of English and focuses in particular on English language teaching (ELT), English language testing, and academic publishing.

Item Type: Book Section
Controlled Keywords: globalization, ELT publishing, high states tests, academic publishing
Divisions: IOE Departments > Departments > Culture, Communication and Media
Depositing User: Atira Pure
Date Deposited: 01 Jun 2013 03:27
Last Modified: 29 Jan 2015 09:50
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